Brand valuation: what it means and. Premium on being able to come up with credible ways to value brands. Referred to as the brand. First there are logos and. The brand name, slogans, logo. Recall that brand equity is the value of the brand in the. Building, Measuring, and Managing Brand Equity. What is the value of the corporate brand? How much actual financial worth does it comprise? If we could strip out the value of the corporate brand from all the other.

Options for accessing this content: • If you are a society or association member and require assistance with obtaining online access instructions please contact our Journal Customer Services team.. • If your institution does not currently subscribe to this content,. • Login via other institutional login options. • You can purchase online access to this Article for a 24-hour period (price varies by title) • If you already have a Wiley Online Library or Wiley InterScience user account: login above and proceed to purchase the article. • New Users: Please register, then proceed to purchase the article. Pocket Tanks Deluxe Game Setup.